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| 360 Degree Client Intelligence Profiles |
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| ICT Spend of Western Europe Governments |
Client: US based leading networking company
Objectives: In order to plan sales and marketing efforts in the European Government sector, client wanted to understand the ICT spend of the Governments of 12 Western European countries. Research included:
- Creating a list of key central government departments and ministries for each country
- Creating a list of the five largest cities in each country
- Primary research to find out ICT spending for each department and city council
- Plotting the ICT spend as a percentage of total budget and comparing data across countries
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