| Competitive Benchmarking |
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| CI and Benchmarking of the Printing Industry |
Client: Fortune 500 company - photography and printing
Objectives:
- Research on the printing industry with a focus on the service business within this industry
- Countries Covered: Australia, New Zealand, Philippines, Malaysia, Indonesia, Thailand, Taiwan, Korea, PR China, India, Pakistan and Singapore
- Involved secondary and primary (talking to industry experts and competitors) research
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| Competitive Benchmarking of Business Intelligence (BI) Software Vendors |
Client: Leading BI solutions company
Objectives:
- A detailed benchmarking of client's competitors focusing specially on their OEM channel management, licensing pattern, pricing and go-to-market approach
- A detailed SWOT analysis of competitors was done to present the opportunity areas to the client
- Identification of untapped market and advocating the right approach to target these customers
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| Competitive Benchmarking of CRM Vendors |
Client: Leading CRM vendor
Objectives: To understand the following product and market performance aspects of SugarCRM and Entellium, for which:
- Gap analysis
- Cross-section analysis of typical hosting facilities.
- How do they market themselves against Salesforce.com
- How do they market themselves against software companies, such as Goldmine or Microsoft CRM
- Interviews with SugarCRM and Entellium customers to obtain positive and negative feedback
- Analyze SugarCRM's and Entellium's professional services team, reporting and forecasting capabilities
- Top 10 functional or platform (i.e. API) problems for each
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| Benchmarking With a World Class Competitor |
Client: Leading transnational firm
Objectives: To develop a detailed understanding of their competitor's current organizational changes, sales strategies, innovation approach and portfolio management. The two key areas of focus were:
- Customer focus strategies
- Innovation strategies
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| Detailed Competitive Intelligence and Benchmarking of Leading Telecom Equipment Firms |
Client: Fortune 500 telecom equipment firm
Objectives: To develop a detailed understanding of all key aspects of operations of 3 leading global competitors in the fixed network business (France, Sweden and China) for which we carried out:
- Revenue composition analysis - understand the various components of global sales, both by product line and by geographical market.
- P&L by product line - arrive at estimates for profit & loss account metrics for key product lines
- Analysis of R&D - understand where they conduct their R&D, which development center is responsible for which technologies, R&D headcount by center, key focus areas of R&D, etc.
- Analysis of headcount - understand how global headcount is organized
- Product development process - understand specific aspects of the product development process
- Analysis of Product Lifecycle Management (PLM) and Applications & Solutions (AS) - understand specific aspects of the PLM and AS parts of the business
- Partnerships - listing all significant partnerships in operation
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| Product & Service Benchmarking with Four Competitors Worldwide |
Client: Leading electrical equipment manufacturer
Objectives: The client wanted us to benchmark their business with that of four competitors worldwide (In Germany, Japan, Sweden and Taiwan) in order to develop a detailed understanding of competitor's businesses by analysing:
- Company level and SBU level break-up of P&L
- Production outputs (company level and plant wise)
- Cost matrix at plant level
- Sourcing strategy
- Plant value add (make or buy)
- Capital / asset structure - plant wise
- Global headcount by function
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| Benchmarking with Asian Competitors |
Client: Leading auto component manufacturer
Objectives: The client wanted us to benchmark their products with three of their competitors (two in Japan and one in India) with a view to understanding the workings of their Asian competitors.
- 100+ questions were answered in the following broad areas: Organization, financials, R&D, logistics, manufacturing and sourcing
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| Marketing Benchmarking |
Client: Leading automation company
Objectives: The client wanted to benchmark themselves with two of their competitors (1 American, 1 European) on their 'go to market' strategy. Extensive information was gathered in the following areas for the benchmarking:
- Selling costs by channel
- Sales figures - by channel & by product
- Headcount - sales and marketing
- Incentives for sales and marketing
- Investments (current and planned)
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| Organizational Benchmarking |
Client: Leading locomotive manufacturer
Objectives: The client wanted us to benchmark their company with that of their competitors.
- In-depth information was gathered on their competitor's organization, financials, strategy, manufacturing & sourcing and general management through a list of 80 to 100 detailed questions.
- 3 of the competitors production plants were also studied in detail
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| Corporate Headquarters Benchmarking |
Client: Leading electrical equipment manufacturer
Objectives: The client wanted us to benchmark their organizational headquarters with that of their competitors.
- Areas benchmarked included: organizational headquarters structure, leadership philosophy and shared services functions
- Detailed information was captured on the competitor's corporate leadership model, governance functions, service functions, people and organization through a list of 70+ in-depth questions
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| Competitive Benchmarking - Customer Intelligence Software Market |
Client: Spanish customer intelligence company
Objectives: To improve offering and strategic decisions based on competitive intelligence, for which:
- Scan and search customer intelligence firms in selected markets of Western Europe and North America
- Competitor profiling and positioning maps
- Product comparison and market perception of each
- Market share analysis
- Recommendations for client
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| Competitive Benchmarking of the Voice Recognition Market |
Client: UK venture capital
Objectives: To enable investment decision in a start-up with voice recognition technology, for which:
- Scan and search all serious voice recognition vendors
- Profile competitors - offering, technology platform, funding, promoters, revenues, market coverage, alliances, strategy
- Shortlist competitors that are serious threat to company under question
- Compare target company's technology with these short-listed competitors
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| US Online Grocers Benchmarking |
Client: Leading retail company (UK and US)
Objectives: Client wanted to compare leading US Online Grocers - Bashas, Kroger, NetGrocer, FreshDirect, Schwan's, SimonDelivers, Albertsons, Giant Food, Peapod and Stop and Shop - on the following:
- Company overview
- Website characteristics
- Differentiating propositions
- Pricing comparisons
- SKU analysis
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| Competitor Benchmarking |
Client: Leading wealth management firm
Objectives: Helping the client to understand the non-resident business at three of their competitors in terms of:
- Service and delivery model
- Rules of the road - client segments, account minimums, etc.
- Geographic coverage
- Size - clients, AUM, FAs, branches
- Accreditation, compliance and licenses
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| Competitive Benchmarking for Network Equipment Providers |
Client: US based leading networking equipment provider
Objectives: To collect competitive intelligence on ten selected networking equipment vendors' operations in the UK, along the following dimensions:
- Country sales team - organization chart, key positions, office locations
- What products/services they lead with in that country?
- Any financial data available at the country level?
- What are their key marketing campaigns, and which customer segments are they targeting
- Any metrics on their key accounts?
- Any partner changes, promotions?
- What are the growth strategies within that country?
- Any vision being articulated?
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| Competitor Benchmarking on R&D and Manufacturing |
Client: A leading manufacturer of digital TV technology
Objectives: The client wanted Infiniti to help them understand the R&D and manufacturing capabilities of its key competitors. For which:
- Facility locations
- Facility activity
- Facility output
- Head count and break down of facility employees
- Development partner
- Buyers and suppliers
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| Benchmarking for Motor Manufacturer |
Client: Large European motor manufacturer
Objectives: Benchmark three large, worldwide drives manufacturers in Switzerland/Sweden, China and Brazil. The following information was obtained:
- Overall company data (company output, LV motors, HV motors, LV inverters, MV inverters and sourcing)
- Important elements of their strategy (CRM, SCM and PLM)
- Information on top 5 customers in each of 5 regions
- Detailed manufacturing information on 12 to 16 locations
- Detailed R&D information on 12 to 16 locations
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