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| Competitive Intelligence |
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| Friction Related Assembly Industry |
Client: Leading manufacturing firm (USA)
Objectives: The client wanted us to identify how many people companies employ in direct labor and indirect support functions versus their sales in the following industries:
- Friction manufacturing (i.e., Ray Bestos, MIBA, Dynax, etc.)
- Gear manufacturing (i.e., Wilson Machine)
- Metal fabrication (i.e., Nucor Corporation)
- Off highway construction, mining and agriculture related industrial manufacturing companies (i.e., Unitec, CNH, Metso Minerals Processing)
- On highway automotive - OE and Tier 1 supplier (i.e., Eaton corporation, Allison, etc.)
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| Competitive Intelligence in the Insurance Software Market |
Client: Leading specialist software company
Objectives: To understand the following product and market performance aspects of Magnify's solution for the Insurance industry (namely "FraudFocusTM").
- Secondary research to gather the views of users, analysts and opinion leaders about Magnify, and any comparisons between Magnify and SPSS.
- Infiniti's product benchmarking team explored every aspect of the software by way of discussions with Magnify's salespeople, conducting demos/trials, etc.
- Infiniti obtained feedback from 3 clients of Magnify, chosen from different verticals and geographies. To evaluate how customers find their user experience with the product, their "pain-points", the gaps between what the product promised and what it achieves, unfulfilled needs, etc.
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| Detailed Competitive Intelligence and Benchmarking of Leading Telecom Equipment Firms |
Client: Fortune 500 telecom equipment firm
Objectives: To develop a detailed understanding of all key aspects of operations of 3 leading global competitors in the fixed network business (France, Sweden and China) for which we carried out:
- Revenue composition analysis - understand the various components of global sales, both by product line and by geographical market.
- P&L by product line - arrive at estimates for profit & loss account metrics for key product lines
- Analysis of R&D - understand where they conduct their R&D, which development center is responsible for which technologies, R&D headcount by center, key focus areas of R&D, etc.
- Analysis of headcount - understand how global headcount is organized
- Product development process - understand specific aspects of the product development process
- Analysis of Product Lifecycle Management (PLM) and Applications & Solutions (AS) - understand specific aspects of the PLM and AS parts of the business
- Partnerships - listing all significant partnerships in operation
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| Study of ICT Spending of European & Asian Companies |
Client: Global networking giant
Objectives: To research the ICT spend break-down of 120 large companies in Western Europe and Asia, constituting our client's key clients, for which:
- Preparation of survey and data elements
- Interviews with CTO/Head of IT of 120 companies
- Secondary research to supplement and enhance primary research findings
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| Study of Global Banking Software Market and Leading Competitors |
Client: European investment bank
Objectives: To initiate equity coverage of three leading banking software majors (Misys, Temenos and I-flex) for which:
- Thorough analysis of the banking software market
- Competitor profiling and positioning maps
- Product benchmarking
- Detailed operational and strategic review of the three companies to be initiated
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| Sizing the Market for Messaging Application Gateways |
Client: Global IT major
Objectives: To size the emerging market for MAGs and do a competitive review, for which:
- Exhaustive bottom-up analysis of next-generation telecom services and their likely adoption rate and penetration in different geographies
- Primary and secondary research to estimate the proportion of such services that will be provisioned using MAGs
- Estimate cost per transaction based on prevailing pricing models and industry studies
- Calculate MAG market size for each key geography and aggregate to the global market size
- Study of 25 major MAG vendors, on their installations, product features, revenues
- Shortlist and detailed profiling of five of the largest competitors
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| US Stainless Steel Market Entry Strategy |
Client: Leading Japanese steel manufacturer
Objectives: Entry strategy into the US stainless steel industry
- Market segmentation
- Competitive profiling
- Growth forecasts
- Drivers & market trends
- Key success factors and challenges
- Entry strategy recommendations to client
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| Surveillance Equipment Industry |
Client: Private Equity Firm
Objectives: To help the client draw the boundaries of the industry in which the target company operates and then:
- Identify its main competitors and map their offerings against that of the target company
- Understand the industry in terms of its segmentation both by buyers and by technology
- Map the key markets and technology areas for growth in the short and mid term
- Identify the market prospects of the target company given its current/planned products/service offerings
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| China and India - Competitor Study |
Client: Leading European conglomerate
Objectives: The client wanted to analyse to what extent "product and service bundles" can be used to thwart the emerging competition from Chinese and Indian firms, in each of its 9 divisions. For this, they wanted to study 20 leading Indian and Chinese firms to assess their service offerings, their maturity and whether they have product/service bundles, for which we did research on:
- Company offerings, geographic footprint
- Rate their service offering on a scale of low maturity to high maturity
- Rate offering complexity
- Analyse customer values and propositions
- Service partnerships
- Service strategy or plans in next 4-5 years
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| UK Market Sizing & Location Advice for Leisure/Team Build centre |
Client: US based provider of leisure activities
Objectives: Research on the UK market for team building and leisure. Areas studied included:
- Market size for corporate team building
- Market size for leisure activities (physical pursuits)
- Average price for corporate team building activities prevalent in the market
- What are companies looking for when utilizing corporate team building?
- How much would the general public be willing to pay for visiting a purpose built leisure centre?
- How long (time) would the general public want to spend at such a centre?
- List of major competitors
- Best location for such a leisure centre to maximize awareness
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| Competitor profiles and Advertisement Activities |
Client: Large online investment bank
Objectives: The client wants to improve their competitive positioning therefore they need to refresh their current knowledge on their 10 biggest competitors' communication both offline and online. The following competitor aspects were studied:
- Company history
- Awards won
- Technological segmentation
- Offices
- Product categories
- Markets served
- On and off-line advertising activities
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