Competitive Intelligence

Understanding the competition: their offerings, strategies, strengths and weaknesses provides a business with comprehensive and strategic insights in order to achieve its goals. 

Competitive intelligence

Infiniti Research continuously delivers comprehensive projects for Fortune 1000 companies, including company profiles and detailed '360 degree' competitor benchmarking. 

Product Benchmarking

Benchmarking studies help focus managers' attention on how their businesses perform in comparison with their key competitors. Our benchmarking exercises can be used as the basis of a programme to enhance market share and profitability. 

Competitive benchmarking

Many companies are interested in fully understanding their competitors’ P&L and operations, as well as the underlying financials, operations, headcount distribution, R&D spend, partnerships and outsourcing.

Infiniti Research uses a modeling based approach built on primary research data involving the understanding of a company’s business model, revenue, cost and margin drivers. 

Tracking competitive moves

Our tracking service allows you to proactively take steps to counter a competitive threat. This goes beyond informing you of official news about your competitors, such as client reviews, job vacancies or employee dissatisfaction.

Thus, we count on various sources of intelligence, ranging from company websites or news databases to the niches (blogs, job sites, patent databases).