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| Customer Surveys & Focus Groups |
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| Customer Satisfaction Survey (UK and France) |
Client: Manufacturer of customized stabilizer systems for the food industry
Objectives: The client wanted Infiniti to conduct a customer satisfaction survey in the UK and France to better understand:
- How its clients perceive the company and its offerings?
- What clients expect from its products and services? What new products and services would they like to obtain from the client?
- How satisfied are clients with the company products and services?
- How clients compare their products and services vis-à-vis its competitors
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| Calculating the ROI of a media campaign |
Client: Marketing consultancy (USA)
Objectives: Our client wanted us to calculate the ROI of the media campaign that they were running for their client - a cancer research hospital. We established the metrics, the baseline, etc. for the 3 campaigns being carried out - TV, Radio and Print.
- Results were tracked at 4 time intervals - end of the campaign, 6 months after, 12 months after and 18 months after
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