Emerging Markets

Today, all leading companies of the world are introducing new business models for emerging markets as a core part of their mid/long term strategy. As time passes, competition in these countries will intensify and will become more sophisticated and experienced. Business opportunities across these markets are very attractive and the time to realize the potential is now.

However, emerging markets have their own business challenges such as:

  • Less than inadequate market data 
  • Lack of reliable market research firms
  • Inappropriate entry strategy
  • Lack of information on sales channels
  • Poor visibility on the regulatory environment and Government support
  • Difficulty in finding right partners
  • Language and cultural differences

In case you are planning to do business in emerging markets, we can work with you to identify and assess the markets dynamics, competitive landscape and exact customer requirements.

Infiniti’s current portfolio of offerings for emerging markets includes:

  • Market sizing and growth forecast for products and services
  • Identification of new business opportunities in regional and local markets
  • Preparation of comprehensive business and market entry plan
  • Perform due diligence and investigative research on specific companies
  • Tracking competitor’s activities
  • Assessment of potential sales and distribution channels
  • Analyse strategic information on a country’s specific regulatory requirements.

Infiniti has considerable experience in executing assignments in emerging markets for its global clientele. In the past, we have assisted our global clients assess business opportunities in emerging markets by:

  • Drawing up appropriate market entry strategy
  • Preparing comprehensive business and operational plans
  • Assessing the best possible business model
  • Building financial model for their revenue, CAPEX, OPEX, net income and free cash flow over the next 5 years
  • Acquiring valuable  information on market dynamics, competitive landscape and regulatory environment
  • Developing partner strategy, product marketing strategy segmentation and acquisition strategy
  • Establishing best possible distribution channels
  • Finding low cost and efficient suppliers.

Key emerging markets where we have conducted comprehensive research studies include:

  • Asia - India, China , Japan , Taiwan, Indonesia, Philippines
  • Europe - Russia, Ukraine, Czech Republic, Turkey, Estonia, Latvia, Hungary, Poland, Romania, Slovakia, Slovenia, Belarus, Croatia and Serbia
  • Latin America - Brazil, Mexico and Argentina
  • Africa & Middle East - South Africa, UAE, Saudi Arabia and Israel.

Overall, emerging economies are well placed to continue to navigate successfully and remain drivers for the world economies for another generation to come.

Are you ready to enter the emerging markets?

Click here to view examples of our rich research experience in emerging markets.