| Government & Public Sector |
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| US Government ICT Market Analysis |
| Client: Global IT company |
Objectives: To research 5 US states (Wisconsin, Minnesota, Iowa, Michigan, Ohio) to spot ICT sales opportunities for the client. Research has been conducted to:
- Analyze patterns of ICT spending by state governments
- Map industry sectors witnessing the most investment and new initiatives
- Analyze competitors' presence and success rate in the state
- Recommend most attractive opportunities to client in each state
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| ICT Spend of Western European Governments |
| Client: US based leading networking company |
Objective: In order to plan sales and marketing efforts in the European Government sector, client wanted to understand the ICT spend of the Governments of 12 Western European countries. Research included:
- Creating a list of key central government departments and ministries for each country
- Creating a list of the five largest cities in each country
- Primary research to find out ICT spending for each department and city council
- Plotting the ICT spend as a percentage of total budget and comparing data across countries
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