Healthcare & Pharmaceuticals
Assessment of the US Market for Vitamin Supplements
Client: Europe Based Food Supplements Producer
Objectives: The client is a leading player in the Vitamin supplements market in European countries such as Netherlands, Germany etc. and was planning to enter other European markets and USA. This research initiative involved a study of the US market for vitamin supplements.
India Market Entry Strategy for a leading manufacturer of single-use surgical and wound care products and services for the professional health care sector
Client: Global Healthcare Supplier
Objectives: To map the Indian market for single use Surgical and Wound care products and investigate the conditions and preparations needed to enter the Indian market .
Market and Competitive Intelligence on Orphan Drugs Business
Client: Global Strategy Consultancy Firm
Objectives: This research initiative involved the study of orphan drugs business in around 33 European countries.
Assessment of Employee Retention Programs in the US Healthcare Market
Client: US based Healthcare Services Provider
Objectives: The client wanted to understand various employee retention programs run by various competitors in the healthcare sector in order to attract the best talent and retain them for a longer duration. We conducted a market intelligence study focused on the employee retention initiatives of seven competitors in healthcare market. The key aspects of the study included analysis of loan forgiveness, tuition reimbursement and scholarship programs offered; employee satisfaction levels, spending on employee retention efforts etc.
Study on Pre-Launch Marketing Expenses in Pharmaceutical Industry
Client: European Pharmaceutical Consulting Firm
Objectives: The client wanted to study the pattern of pre-launch marketing expenses in the pharmaceutical industry.
Competitive Intelligence on Recruitment Incentives Plans by Pharmacies in US Market
Client: Healthcare services provider based in US
Objectives: The client wanted to understand various Recruitment Incentive Programs run by various competitors in Retail Pharmacy sector in order to attract best of talent and retain them for longer duration thus creating an employee goodwill in the long run . Infiniti supported the client by studying 6 competitors in Phase I and deep-dive study of 3 competitors in Phase II.
Global Study on Clinical Trial Environment for Parkinson’s Disease
Client: Marketing consulting firm for the global clinical R&D segment of the pharmaceutical, biotechnology, and medical device
Objectives: The client wanted to understand and analyze the competing clinical trials by pharmaceutical companies/institutions for Parkinson's Disease.
Global Study on Clinical Trial Environment for Rheumatoid Arthritis
Client: Leading marketing consulting firm for the global clinical R&D segment of the pharmaceutical, biotechnology, and medical devices industry
Objective: The client wanted to understand/analyze other competing clinical trials by pharmaceutical companies/institutions for Rheumatoid Arthritis.
Identification of Potential Acquisition Targets in Medical Equipment Industry
Client: UK Medical Diagnostics Equipment Manufacturer
Objectives: The client was seeking potential acquisitions of complementary businesses/companies that are supplying active components into the diagnostic and therapeutic industries. Infiniti was entrusted with scanning, qualifying, selecting and suggesting potential acquisition candidates in the diagnostics/therapeutics market.
Study on European Blood Collection Equipment Market
Client: Start-up Firm (USA)
Objectives: The client wanted to size the potential in 12 major markets for a new product “Bloodstick” being launched by the company.
Market Potential Assessment Study on Innovative Dental Equipment
Client: European Manufacturer of Dental Mirrors
Objectives: The client had launched a new state-of-the-art dental mirror with self-cleaning technology. After the initial success, the product failed to generate the desired revenues and failed to establish itself as key innovative equipment in the market. Infiniti conducted a comprehensive market and customer intelligence study to re-assess the market potential of the client’s product in the key markets of North America and Europe and at the same time, provide recommendations with respect to the marketing approach to be followed. The study involved more than 100 interviews of end-users (dentists) and suppliers (distributors). Key aspects related to market demands and product potential, product features, presence, product pricing, product promotion, sales and distribution strategy were thoroughly analysed by the Infiniti team to provide actionable insights to the client.
Market Study on Data Capture Devices in the Healthcare Industry
Client: Leading US based medical device Manufacturer
Objectives: The client wanted to gain strategic insights on the data capture device market so as to prepare a business plan that can be presented to venture capitalists to raise funds for developing an integrated and advanced data capture device. Infiniti conducted a market and competitive intelligence study to assist the client in developing their business plan. The key aspects of the study included:
- Analysis of global healthcare services market (market size, trends and drivers)
- Global data capture solutions market size and forecast
- Segmentation by technology (PDA, CCD Sensors, RFID, Smart cards readers, biometric sensors, barcode readers)
- Analysis of market trends and growth drivers for data capture devices in the healthcare industry
- Analysis of key vendors and their healthcare industry specific data capture product portfolio.
Competitive Intelligence on Atrial Fibrillation Market Strategy
Client: Leading player in atrial fibrillation market
- Short and long term strategies of competitors
- Sales projections of competitors for the next five years
- Latest and upcoming acquisitions, disinvestments, alliances, partnerships with other companies
- Product portfolio strategy
- Pricing strategy
- Sales, marketing and distribution strategy.