Infiniti Research

Research 9 European markets (including UK, Germany, France, Spain, Italy, Netherlands, Sweden, Ireland, and Russia) to find out extent of usage/adoption of online collaboration tools in the construction industry.
Do competitive profiling and market share analysis

Global market sizing
Geographical segmentation
Technological segmentation
Growth forecasts
Drivers & market trends
Route to the market
Major players & their profiles

High-level drivers with ICT investment implications, including those related to customers, markets, competitors, regulation, etc
For each such driver, key sub-drivers with specific ICT sales opportunities and rationale
Case studies of companies using an ICT solution for each driver

Analyze patterns of ICT spending by state governments
Map industry sectors witnessing the most investment and new initiatives
Analyze competitors' presence and success rate in the state
Recommend most attractive opportunities to client in each state

Thorough analysis of the banking software market
Competitor profiling and positioning maps
Product benchmarking
Detailed operational and strategic review of the 3 companies to be initiated

Evolution of CRM systems usage by big pharma companies
Overview of leading CRM packages in use by pharma companies
Collection of customer feedback on CRM usage, effectiveness, ROI
Identification of customer pain points
Identification of key areas and opportunities for product design and improvement

Explore and define contours of the relevant market space
Value chain mapping
Identify customer segments and segment demand into these
Identify and analyze trends impacting future shape of the market
Key action points and recommendations for the 2005-2010 business plan

Identify key players offering software localization services
Product/service feature mapping and benchmarking
Interviews with key vendors and customers to understand demand drivers & growth opportunities
Synthesize findings into identifying key success factors and investment opportunity

Exhaustive bottom-up analysis of next-generation telecom services and their likely adoption rate and penetration in different geographies
Primary and secondary research to estimate the proportion of such services that will be provisioned using MAGs
Estimate cost per transaction based on prevailing pricing models and industry studies
Calculate MAG market size for each key geography and aggregate to the global market size
Study of 25 major MAG vendors, on their installations, product features, revenues
Shortlist and detailed profiling of 5 of the largest competitors

Interview senior IT executives at 2,500 companies in 20 countries
Across 6 verticals (FS, retail, government, healthcare, education, manufacturing)
Across the spectrum of company sizes (20-100 employees, 100-250, 250-1000, 1000-5000, > 5000)
IP areas covered were managed security; IP communication; IP VPN; managed metro optical; managed storage

Scan and search for healthcare software and services vendors
Industry analysis to identify different types of players and their key interaction points
Analysis of key challenges faced by CIO of healthcare companies
Regulatory changes, such as HIPAA, and their impact on IT solutions
Identification of niche solutions for quick market entry and developing USP

Customer need analysis
Market sizing and forecasting
Value chain analysis
Competitive analysis
Pricing and profitability analysis
Creating composite roadmap for client
Development of business case for market entry

Compare Web applications with traditional desktop and client-server applications
Map potential usage areas of Rich Internet Applications (RIA) software platforms
Desirable features matrix for RIA delivery platforms
Analysis of presentation server as a key layer in RIA platform
Profile of leading players and mapping of feature-sets in presentation servers
Product rating based on pre-set criteria

Scan and search customer intelligence firms in selected markets of Western Europe and North America
Competitor profiling and positioning maps
Product comparison and market perception of each
Market share analysis
Recommendations for client

Scan and search all serious DRM vendors
Profile competitors - offering, technology platform, funding, promoters, revenues, market coverage, alliances and strategy
Shortlist competitors that are serious threat to company under question
Compare potential target company's technology with these short listed competitors

Scan and search all serious voice recognition vendors
Profile competitors - offering, technology platform, funding, promoters, revenues, market coverage, alliances and strategy
Shortlist competitors that are serious threat to company under question
Compare target company's technology with these short-listed competitors

Understand current group structure and prevailing MIS system
Calculation of company-level EVA, based on published financial statements
Define organizational hierarchy on dual-axis: SBUs as well as geographies
Design a revised MIS system that provides EVA for each geography-SBU combination
Drill-down functionality for top management to identify key over-performing and under-performing areas

Creating a shortlist of potential acquirers after filtering on criteria of revenues, product fit and strategic intent.
Establishing contact with short listed companies and talking to their senior management to qualify their interest in such a prospect.
Creating a final shortlist based on confirmed interest

A detailed benchmarking of client's competitors focusing specially on their OEM channel management, licensing pattern, pricing and go-to-market approach
A detailed SWOT analysis of competitors was done to present the opportunity areas to the client
Identification of untapped market and advocating the right approach to target these customers

Gap analysis
Cross-section analysis of typical hosting facilities.
How do they market themselves against Salesforce.com
How do they market themselves against software companies, such as Goldmine or Microsoft CRM
Interviews with SugarCRM and Entellium customers to obtain positive and negative feedback
Analyze SugarCRM's and Entellium's professional services team, reporting and forecasting capabilities
Top 10 functional or platform (i.e. API) problems for each

Secondary research to gather the views of users, analysts and opinion leaders about competitor, and any comparisons between competitor and client.
Infiniti's product benchmarking team explored every aspect of the software by way of discussions with competitor's salespeople, conducting demos/trials, etc.
Infiniti obtained feedback from 3 clients of the competitor, chosen from different verticals and geographies. To evaluate how customers find their user experience with the product, their "pain-points", the gaps between what the product promised and what it achieves, unfulfilled needs, etc.

Selling costs by channel
Sales figures - by channel & by product
Headcount - sales and marketing
Incentives for sales and marketing
Investments (current and planned)

Preparation of survey and data elements
Interviews with CTO/Head of IT of 120 companies
Secondary research to supplement and enhance primary research findings

Company offerings, geographic footprint
Rate their service offering on a scale of low maturity to high maturity
Rate offering complexity
Analyse customer values and propositions
Service partnerships
Service strategy or plans in next 4-5 years

Country sales team - organization chart, key positions, office locations
What products/services they lead with in that country?
Any financial data available at the country level?
What are their key marketing campaigns, and which customer segments are they targeting
Any metrics on their key accounts?
Any partner changes, promotions?
What are the growth strategies within that country?
Any vision being articulated?

Company history
Awards won
Offices
Product categories
Markets served
On and off-line advertising activities

What products do main competitors offer
Price level of competitors
3rd level partners for competitors
Market leader for environmental and regulatory compliance (ERC)
ERC market size
What capabilities do companies expect ERC PLM applications to provide