IT & Telecom
EMEA Managed Hosted Services Market: Market Intelligence and Competitive Benchmarking
Client: One of the top 10 IT consulting, system integration and outsourcing services provider in the world
Objectives: Our client organization already had presence in the EMEA region with a gamut of services on offer but their poor understanding of market restrained them to gain higher visibility and market share. In this context, they roped in Infiniti to conduct market sizing, competitive landscape assessment, service road map analysis, customer perception assessment and country level business attractiveness analysis for the top five countries offering maximum business potential in the EMEA region.
Strategic Market Intelligence on Healthcare e-Business and Compliance Solutions
Client: Leading Healthcare IT Solutions Provider
Objectives: To formulate a clear strategy for offering IT solutions for Healthcare vertical in USA, for which Infiniti conducted industry analysis to identify different players and their key interaction points, analysis of key challenges faced by CIO of healthcare companies (customer intelligence), mapping of changes in the regulatory environment such as HIPAA and their impact on IT solutions and assessment of niche solutions to facilitate quick market entry.
ICT Spending Analysis of Fortune 500 Companies
Client: Fortune 500 networking equipment manufacturer
Objectives: The key objectives of this assignment were to develop insights on the ICT spending patterns of 120 Fortune 500 companies spread across Western Europe and Asia Pacific Region. The insights developed from this study helped our client in re-designing their sales pitches, customer acquisition and marketing strategy.
Market Potential Analysis for ERC PLM Solutions in Electronics Industry
Client: Leading Supplier of Product Lifecycle Management & Enterprise Content Management Solutions
Objectives: This project involved the study of the market potential for Environmental and Regulatory Compliance (ERC) PLM solutions in the High Tech Electronics manufacturing industry.
CAD PLM Solutions: Market Intelligence and Average Customer Segmentation Analysis
Client: Leading Supplier of Product Lifecycle Management and Enterprise Content Management Solutions
Objectives: A leading player in the PLM solutions market roped in Infiniti Research to perform customer segmentation analysis of the global market for the CAD based PLM solutions. Infiniti conducted market sizing and competitive benchmarking, customer and average seat/customer distribution analysis, commercially installed based segmentation analysis and projected segmentation analysis to come up with strategic recommendations in order to redesign client’s sales and marketing strategy.
Competitive Benchmarking of Hosted CRM Services Providers
Client: Leading CRM Vendor
Objectives: The key objectives of this assignment were to analyze the gaps in service offerings, benchmarking of marketing strategy vis-a-vis pure-play software companies, assessing customer pain points and mapping out the key functionalities of the competitive on-demand CRM services available in the market.
Competitive Intelligence and Benchmarking of Leading Professional Services and Technology Solutions Vendors
Client: Fortune 100 European Conglomerate
Objectives: The client wanted us to benchmark their Professional Services and Technology solutions business operations with two of the world’s biggest global competitors. The study involved analysis of competitors covering Revenue assessment, P&L, Headcount, Productivity, Business Operations, Process Management, Employee Engagement and Partnerships.
Competitive Benchmarking of Business Intelligence Software Vendors
Client: Leading BI Solutions Company
Objectives: The key objectives of this assignment were to conduct detailed benchmarking of OEM channel management, licensing patterns, pricing and go-to-market approaches of our client's competitors. A detailed market and competition analysis was also conducted to assess the potential opportunity areas, untapped market segments and the right approaches to target the customers in the untapped segments.
Competitive Intelligence on a Consortium that Develops Linux Based Platform for Mobile Phones
Client: Fortune 500 Multinational Telecommunication Corporation
Objectives: This project involved a detailed understanding of all the key aspects of a consortium that develops a Linux based mobile phone platform and was backed by a group of industry leaders. This study was performed on a global level.
EMEA Connected Home Market Study
Client: Leading manufacturer of networking equipment and network management for the Internet
Objectives: This project involved a a detailed study of EMEA connected home market covering information on market opportunities, market segments and evolving landscape in order to strengthen their position in the market.
Market Sizing for Service Delivery Platforms
Client: A leading Investment Bank in UK
Objectives: This project involved the sizing of the emerging market of Telecom Carrier spending on Service Delivery Platforms (SPP).
Competitive Intelligence and Benchmarking of Environmentally Friendly Initiatives by Mobile Handset Manufacturers
Client: Fortune 500 Mobile Handset Manufacturer
Objectives: The client was developing company level eco-sustainability program and in the same context wanted to develop insights on the environmentally friendly initiatives of leading global mobile and electronics manufacturing companies. In order to assist our client, we analyzed the environmentally-friendly quotient of leading players in six key areas: Eco-friendly products & services, market positioning as an eco-friendly manufacturer, use of environmentally friendliness as a marketing strategy, environmental services or messages on phones, revenue contribution of eco-friendly product lines, and awards and consumers’ willingness to pay more for a company’s eco-friendly products.
Survey Study on Mobile Application Developers
Client: A Leading Mobile Handset Manufacturer
Objectives: The client wanted to understand mobile application developers’ sentiments in terms of the mobile platforms they work on. We designed a detailed discussion guide spanning key parameters such as platform support, APIs, SDK, user friendliness, facilities etc. Interviews as long as one hour were conducted with the developers of various mobile platforms across the world. The inputs provided by us helped the client to formulate an effective marketing strategy for its mobile platform.
Competitive Intelligence and Benchmarking Study on Leading Telecom Equipment Manufacturers
Client: Fortune 500 Telecom Equipment Manufacturer
Objectives: The client wanted a detailed understanding of the key operational aspects of its three major competitors in the fixed network business with a focus on France, Sweden and China. The competitors were analyzed based on key areas such as revenue composition, P&L by product line, R&D, headcount, product development process, product lifecycle management and partnerships.
India Market Attractiveness Assessment and Entry Strategy Fprmulation
Client: Fortune 500 Consumer Electronics and Technology Company
Objectives: The client wanted to evaluate three products/services to launch in the Indian market: building automation, software services and animation services. In order to assist the client in developing their market entry strategy development, Infiniti conducted a deep dive study covering customer needs analysis, market sizing and forecasting, value chain analysis, competitive analysis, price benchmarking and profitability analysis. To sum up the study, we created a composite roadmap and developed a market entry business case for the client.
Market Sizing for MMIC Chips
Client: Leading player in the Hi-Tech Electronics manufacturing market
Objectives: The project involved the study of assessing the global market size of the monolithic microwave integrated circuits (MMICs) which operated at frequencies of 20-100GHz.
Market Assessment for MEMS Applications
Client: Leading player in the Hi-Tech Electronics manufacturing market
Objectives: The project involved the study of assessing the global market size for the MEMS application.
Market Intelligence and In-depth Industry Analysis of Products in the Indian Personal Accessories & Computer Peripherals (PACP) Space
Client: Fortune 100 global giant operating in Consumer Lifestyle, Lighting and Healthcare sectors
Objectives: The client wanted to enter the Indian PACP market and wanted to identify the product segments which were attractive in terms of long term business opportunity. Our research team identified 70+ products and conducted deep dive business attractiveness assessment for each of the segments. The key aspects of product category specific research focused on market sizing, competitive landscape and market share analysis, current distribution structure and value chain margin distribution analysis. Based on the findings of this research study, we recommended an optimum product portfolio mix which offered maximum business potential for our client.
Research on North American Electronic Controls Market
Client: A Fortune 500 Manufacturer of Electronic Systems and Controls
Objectives: The client wanted us to analyze the North American non-automotive market segments in order to assess potential opportunities for client’s products such as seating design, assembly & components, interior trim/plastics design and manufacturing, and electronics (infotainment, lighting). The study included market sizing and forecast, analysis of leading buyers and market share, leading OEMs and market share, key trends and indicators, key success factors and recommendations for client.