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| Market Potential Assessment - Postal Equipment Manufacturing |
Client: Leading UK manufacturing company
Objectives: Explore the potential for the company's products and manufacturing capabilities in:
- The following countries: Austria, Belgium, Czech Republic, Denmark, France, Finland, Germany, Italy, Netherlands, Portugal, Spain and Sweden
- And in the following verticals within the United Kingdom: Healthcare, education, warehousing/logistics, retail/wholesale, and large production facilities
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| Developing E-Business and Compliance Solutions for Healthcare |
Client: Start-up in USA (bay area)
Objectives: To formulate a clear strategy for offering IT solutions for Healthcare vertical in USA, for which:
- Scan and search for healthcare software and services vendors
- Industry analysis to identify different types of players and their key interaction points
- Analysis of key challenges faced by CIO of healthcare companies
- Regulatory changes, such as HIPAA, and their impact on IT solutions
- Identification of niche solutions for quick market entry and developing USP
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| Asia-Pac Commercial Handset Market Analysis |
Client: Leading mobile handset manufacturer
Objectives: To enable the client on their positioning and product development strategy in the Asia-Pacific commercial handset market, for which:
- We conducted extensive primary research on usage preferences and features desirability of a spectrum of cross-vertical companies across 10 key Asia-Pac markets (Australia, Japan, Korea, China, India, Taiwan, Singapore, Malaysia, Indonesia and Thailand)
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| European Blood Collection Equipment Market |
Client: Start-up firm (USA)
Objectives: To size the potential in 12 major markets for a new product "Bloodstick" being launched by the company, for which:
- Study the blood collection and storage equipments in use in target countries
- Analyze the potential for a product like Bloodstick, looking at key purchase drivers
- Analyze regulatory drivers or constraints that could impact adoption
- Arrive at a market potential estimate over a 5-year period
- Scan for any competitive products and profile the same
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| HVAC Control Valves market |
Client: Japanese control valves manufacturer
Objectives:
- Global market sizing
- Geographical segmentation
- Technological segmentation
- Growth forecasts
- Drivers & market trends
- Key success factors and challenges
- Market strategy recommendations to client
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| US Stainless Steel Market Entry Strategy |
Client: Leading Japanese steel manufacturer
Objectives: Entry strategy into the US stainless steel industry
- Market segmentation
- Competitive profiling
- Growth forecasts
- Drivers & market trends
- Key success factors and challenges
- Entry strategy recommendations to client
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| India Market Attractiveness and Entry Strategy |
Client: Fortune 500 consumer electronics and technology company
Objectives:Client wanted to evaluate three products/services to launch in the Indian market - building automation, software services, animation services. For this:
- Customer need analysis
- Market sizing and forecasting
- Value chain analysis
- Competitive analysis
- Pricing and profitability analysis
- Creating composite roadmap for client
- Development of business case for market entry
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| India Market Entry Strategy |
Client: Leading European luxury car manufacturer
Objectives:To study the "Luxury and Sports car" market characteristics and potential so that a well-informed strategy can be formulated and implemented at the most opportune time to enter this market. The following was studied:
- Size of the luxury and sports car market in India
- Key elements of competitors' India strategy
- Key trends driving the market
- Market forecasting for 2006-2010
- Route to market - to search for potential partners
- Observations and recommendations
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| Market Entry Strategy |
Client: Manufacturer of customized stabilizer systems for the food industry
Objectives:The client wanted us to study the potential for the company offerings in the Indian market. Areas studied included:
- Current state of the market (both from the supply side and demand side)
- Sizing the market (both current and projected)
- Evaluation of competitors and their entry strategies
- SWOT analysis of competitors
- Suggestions on market entry
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| Market Sizing and Possibilities for Piping Industry |
Client: Australian manufacturer of piping inserts
Objectives:Client had just launched a new piping insert technology for pressure process piping systems. Infiniti was asked to estimate the worldwide market potential for this technology. Research included:
- Studying these industries: Oil & gas; petrochemical; power generation
- Calculating the number and size of enterprises engaged in each industry in each of 44 countries across all regions
- Conducting over 100 interviews with executives in cross-selection of companies to ascertain the number and size of new projects that would require piping systems
- Translating project information into demand for client's product
- Extrapolating survey information to the country and regional level to arrive at potential opportunity estimates
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| Market Assessment for Educational Services |
Client: Educational testing service (ETS), USA
Objectives:Study the market potential and feasibility for market entry in two new markets - Italy and Turkey - for the company's educational assessment products. Areas studied included:
- Government policies
- Educational system (both formal and informal sector)
- Size of the business English assessment market
- Assessment of competitors and their offerings
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| Market Assessment for Special Needs Learning Tools |
Client: Educational software company, Australia
Objectives:Study the market for learning tools for teaching disabled people (dyslexics) to aid company's future strategy. Areas studied included:
- Market segmentation and sizing
- Competitive analysis and market share analysis
- Customer needs analysis
- Market trend analysis and impact on client operations
- Conclusions and strategic recommendations
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