Market Intelligence

Infiniti Research follows a meticulous approach of market research and market intelligence that includes detailed evaluation and in-depth information about our clients, their competitors and their industry.  These insights help us identify and evaluate marketing problems and opportunities, as well as the effectiveness of marketing strategies through analytical strategic thinking.

When businesses consider entering new markets, they seek to understand dynamics and drivers through effective market research and gain insight into key success factors in order to exploit their potential.

The objectivity and independence of Infiniti’s market research and well-proven analysis provide businesses with a reliable basis for subsequent decision-making.  
Market Sizing and Market Forecasting

Market Sizing and Market Forecasting represent the core components of market analysis. It helps companies understand the potential market size, providing market overview, identifying significant opportunities and estimating the trends and market statistics of the target segment.

The key steps involve identifying the following:

  •     Potential Market Segments
  •     Customer Base
  •     Market Drivers
  •     Market Penetration rate
  •     Usage frequency
  •     Growth in Consumer base
  •     Unit Monetary Value
  •     Total Market Size

Each of the steps results in assumptions that are added into an Excel based model. Changing the assumptions changes the forecasts automatically, making the model user-friendly. While this methodology finds broad application for most emerging market sizing problems, Infiniti Research will always customize the model to the specific issues and characteristics of a technology and its market. 

Business Opportunity Identification

Infiniti's market research process includes in-depth analysis of potential market segments using Value Chain analysis, Gap analysis, Concentration & Profitability analysis, Trend analysis, Porter's Five Forces analysis and PEST analysis in order to identify business opportunities.

Market Entry Strategy

Infiniti’s approach to market research and recommending a market entry strategy  is based on careful and in-depth analysis of the interplay between the following factors:

  •    Potential Business Models
  •    Customer needs
  •    Market characteristics - regulatory, infrastructure, social etc
  •    Core Competence
  •    Strengths, weaknesses and capabilities of the firm
  •    Competitive analysis
Market due diligence for venture capital / private equity transactions

Infiniti conducts market due diligence  on mid-sized investments and buy-outs for a number of Private Equity and VC firms. This includes:

  •    Market segmentation and sizing
  •    Industry Value-chain analysis
  •    Industry growth & Profitability analysis
  •    Drivers & Inhibitors analysis
  •    Technology application analysis
  •    Technology / Product benchmarking
  •    Competitive profiling & mapping
  •    Market share analysis
  •    SWOT analysis 
Market Surveys

Infiniti Research has the capability of conducting complex multi-country, multi-industry phone and web-based B2B market surveys. By establishing relationships with local specialized partners, we provide global coverage as well as face-to-face interviews in Asia-Pacific and Latin America. 

Industry Best Practice

Adopting Best Practice applies to all areas of a business, including management, operations, sales, marketing, design, innovation, communications, IT and human resources, enabling to take informed and strategic decisions. Infiniti’s services in this area include:

  •    Identification of Leaders and emerging cross-industry Best Practices
  •    Peer-to-peer Benchmarking
  •    Competitive Benchmarking
  •    Business Benchmarking
  •    Industry Benchmarking 
Tracking trends and developments

By carefully monitoring early trends, budding technologies, competitor moves or shifts in consumer preferences, businesses can track their environment with weekly, monthly or quarterly frequency.

Infiniti’s tracking experience covers:

  •    Aggregate industry statistics (size, profitability, forecasts, etc)
  •    Industry rankings and market share
  •    New product or promotion launches
  •    Technologies and their rate of adoption
  •    Legislative changes
  •    Prices
  •    Mergers, Acquisitions & Alliances