| Media & Entertainment |
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| French Animation Industry |
| Client: Leading government owned creative industry body |
Objectives: Study of the French Animation Industry including:
- General market conditions
- Market structure and prospects
- Business model(s)
- Market entry conditions and strategies
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| India Market Attractiveness and Entry Strategy |
| Client: Fortune 500 consumer electronics and technology company |
Objectives: Client wanted to evaluate three products/services to launch in the Indian market - building automation, software services, animation services. For this:
- Customer need analysis
- Market sizing and forecasting
- Value chain analysis
- Competitive analysis
- Pricing and profitability analysis
- Creating composite roadmap for client
- Development of business case for market entry
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| Radio & TV Markets in India & China |
| Client: French Italian venture capital firm |
Objectives: Comprehensive analysis of the markets for radio and television programming in India & China, including:
- Market size, demographics, demand determinants, forecasts
- Current trends
- Barriers to entry
- Regulatory environment
- Key player profiles
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| Calculating the ROI of a media campaign |
| Client: Marketing consultancy (USA) |
Objectives:
- Our client wanted us to calculate the ROI of the media campaign that they were running for their client - a cancer research hospital. We established the metrics, the baseline, etc. for the 3 campaigns being carried out - TV, Radio and Print.
- Results were tracked at 4 time intervals - end of the campaign, 6 months after, 12 months after and 18 months after
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| Competitor profiles and advertisement activities |
| Client: Large online investment bank |
Objective: The client wants to improve their competitive positioning therefore they need to refresh their current knowledge on their 10 biggest competitors' communication both offline and online. The following competitor aspects were studied:
- Company history
- Awards won
- Offices
- Product categories
- Markets served
- On and off-line advertising activities
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| Competitor Benchmarking on R&D and Manufacturing |
| Client: A leading manufacturer of digital TV technology |
Objective: The client wanted Infiniti to help them understand the R&D and manufacturing capabilities of its key competitors. For which:
- Facility locations
- Facility activity
- Facility output
- Head count and break down of facility employees
- Development partner
- Buyers and suppliers
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