| Pharmaceuticals |
| « Back |
| Analysis of CRM Systems Effectiveness in Pharmaceuticals |
| Client: US IT consultancy |
Objectives: To publish market research on CRM effectiveness / ROI in pharma industry, for which:
- Evolution of CRM systems usage by big pharma companies
- Overview of leading CRM packages in use by pharma companies
- Collection of customer feedback on CRM usage, effectiveness, ROI
- Identification of customer pain points
- Identification of key areas and opportunities for product design and improvement
|
| |
| Analysing the Future of the Pharmaceutical industry |
| Client: French marketing consultancy |
Objectives:
- Analyzed the changes expected in the 2010-2015 timeframe in technology, science, global economy, global business, healthcare approach, and society, and what impact they will likely have on the global pharmaceuticals industry
- Analyzed the changes expected in the next five years in strategy, business models, marketing, r&d approach, organization/leadership, other areas - for the leading pharmaceuticals companies
- Prepared detailed case studies on Pfizer, Novartis, J & J and Amgen
- Benchmarked the four on various parameters to determine who is most well positioned for future
|
| |
| Fine Chemicals for Pharmaceuticals |
| Client: European chemicals major |
Objectives:
- Market sizing and segmentation for fine chemicals used in the pharmaceuticals industry
- Competitive benchmarking of the top 10 fine chemicals suppliers to the pharmaceuticals industry
- Strategic analysis of each player
|
| |
| Digital Point-of-Sale Systems in Pharmacies |
| Client: UK based sales media company |
Objectives:
- Analyze the US and UK markets for "Captive Audience Networks" (or digital point-of-sale systems) in pharmacies
- Studied the market for growth projections; supply chain analysis; competitor profiling and analysis
|
| |
| Contract Manufacturing in Bio-Pharmaceuticals |
| Client: European bio-pharmaceuticals company |
Objectives: Studied contract manufacturing to identify:
- Major trends
- Market segmentation
- Major players in contract manufacturing and market share
- Opportunities and challenges (including the Asian market)
|
| |
| Direct Marketing in Pharmaceutical industry |
| Client: US pharmaceuticals company |
Objectives: Researched the growth of direct marketing in the pharmaceuticals industry worldwide and identified:
- How it is performing compared to traditional marketing methods
- Factors that are affecting its growth
- Best practices and success factors
- Forecasts for direct marketing
|
 |
| |
