| Product Benchmarking |
|
| |
| Product & Service Benchmarking with Four Competitors Worldwide |
Client: Leading electrical equipment manufacturer
Objectives: The client wanted us to benchmark their business with that of four competitors worldwide (In Germany, Japan, Sweden and Taiwan) in order to develop a detailed understanding of competitor's businesses by analysing:
- Company level and SBU level break-up of P&L
- Production outputs (company level and plant wise)
- Cost matrix at plant level
- Sourcing strategy
- Plant value add (make or buy)
- Capital / asset structure - plant wise
- Global headcount by function
|
| |
| Detailed Competitive Intelligence and Benchmarking of Leading Telecom Equipment Firms |
Client: Fortune 500 telecom equipment firm
Objectives: To develop a detailed understanding of all key aspects of operations of 3 leading global competitors in the fixed network business (France, Sweden and China) for which we carried out:
- Revenue composition analysis - understand the various components of global sales, both by product line and by geographical market.
- P&L by product line - arrive at estimates for profit & loss account metrics for key product lines
- Analysis of R&D - understand where they conduct their R&D, which development center is responsible for which technologies, R&D headcount by center, key focus areas of R&D, etc.
- Analysis of headcount - understand how global headcount is organized
- Product development process - understand specific aspects of the product development process
- Analysis of Product Lifecycle Management (PLM) and Applications & Solutions (AS) - understand specific aspects of the PLM and AS parts of the business
- Partnerships - listing all significant partnerships in operation
|
| |
| Global Retail Pricing Strategies Analysis |
Client: Leading European retailer
Objectives: To map all prevalent pricing strategies used by retailers worldwide. Infiniti's research compiled and studied 9 major strategies, including those based on:
- Buyer identification
- Location
- Temporal
- Convenience
- Quantity
- Competition
- Product features
|
| |
| European Money Market Fund |
Client: Stable NAV money market fund
Objectives: Study of UK and international money market funds with a view to identifying potential new market segments. Also studied the client's competing funds to capture details on:
- Size of fund, minimum investment levels, currency classes
- Charging structures, intermediary rebates / commissions
- Dealing / cut off times, settlement times (same day/ T+1/etc)
- Who do they deposit their money with
- Identify the markets / sectors they promote their products to
- Understanding their marketing approach and materials
|
| |
| China and India - Competitor Study |
Client: Leading European conglomerate
Objectives: The client wanted to analyse to what extent "product and service bundles" can be used to thwart the emerging competition from Chinese and Indian firms, in each of its 9 divisions. For this, they wanted to study 20 leading Indian and Chinese firms to assess their service offerings, their maturity and whether they have product/service bundles, for which we did research on:
- Company offerings, geographic footprint
- Rate their service offering on a scale of low maturity to high maturity
- Rate offering complexity
- Analyse customer values and propositions
- Service partnerships
- Service strategy or plans in next 4-5 years
|
| |
| Market Research for High Tech PLM Industry |
Client: Leading supplier of product lifecycle management & enterprise content management solutions
Objectives: Study environmental and Regulatory Compliance information for the High Tech PLM industry
- What products do main competitors offer
- Price level of competitors
- 3rd level partners for competitors
- Market leader for environmental and regulatory compliance (ERC)
- ERC market size
- What capabilities do companies expect ERC PLM applications to provide
|
