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| Researching Your Competitors |
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| As Sun Tzu said in his classic military treatise, The Art of War, “know the other, and know yourself”. Understanding the competition – their offerings, strategies, strengths and weaknesses – provides a business with enormous insight into how best to position itself in achieving its goals. |
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| Competitive intelligence |
| Infiniti has undertaken a growing body of work undertaken for Fortune 1000 companies, ranging from comprehensive company profiles to detailed competitor benchmarking to ‘360 degree view’ of our clients’ key existing and potential customers. |
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| Researching your Competitors |
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| Product benchmarking |
| Benchmarking studies help to concentrate management's attention on how they are performing relative to their key competitors rather than on other absolute criteria. Our benchmarking exercises can be used as the basis of a program to enhance market share and profitability. |
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| Competitive benchmarking |
Many of our clients are interested in understanding in intimate detail their competitors’ P&L and operations. This includes deconstructing each product segment to understand the underlying financials, deconstructing operations to understand headcount distribution, R&D spend, partnerships and outsourcing, etc.
Infiniti employs a modeling based approach built substantially on primary research data, which involves a painstaking understanding of a company’s business model, revenue, cost and margin drivers. |
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| Tracking competitive moves |
| Our tracking service seeks to arm you with knowledge about competition that allows you to proactively take steps to counter a competitive threat. This goes beyond informing you of official news about your competitor; it digs beneath the surface to unearth things like client reviews, job vacancies, employee dissatisfaction, etc. For this, the service locks into every possible source of intelligence, ranging from the obvious (company websites, news databases) to the niche (blogs, job sites, patent databases). In addition to just a data feed, a ‘plus’ version can be supplied which analyses all recent data and distils them into meaningful insights. This service is sure to significantly enhance the way you perceive, understand and react to your competition. |
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View Examples of Our Work |
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