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| Researching Your Customers |
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In today's increasingly sophisticated markets, businesses are devoting more and more resources to understanding their clients and customers - segmenting their markets ever more finely, targeting the appropriate segments, and positioning their products and services so as to achieve maximum returns.
Infiniti's research provides clients with the intelligence and analysis required to closely align their offerings with market demand, to customize their offerings to individual segments, and to effectively pursue the most rewarding growth and marketing strategies. |
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| 360 degree client intelligence profiles |
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| Researching your Customers |
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Businesses today are interested in segmenting their customer base into finer segments, as they seek to employ a sales approach tailored to each client based on a thorough understanding of each major client's needs and situation.
In pursuit of this objective, Infiniti produces for its clients "360 degree intelligence reports" that seek to understand a target company's unique circumstances (for e.g., using PESTEL analysis) pinpointing their "pain-points" and uncovering the competitive "share of wallet" of that client account.
Instead of producing static, text-heavy and insight-light company reports, Infiniti adopts a unique and dynamic "Lego block" approach wherein only the most influential drivers that drive the client's demand are chosen. These blocks are liable to change over time, leading to new opportunities being thrown up. This approach ensures insights that are most relevant, actionable, and sharply focused. It also enhances the longevity of the research and allows progressive fine-tuning and enhancements. |
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| Customer surveys |
Infiniti Research has the capability and track record to conduct multi-country, multi-lingual phone and web-based surveys, in-depth interviews, concept testing and 'needs analysis' research.
Using our experienced multi-lingual survey analysts as well as strong relationships with locally specialized partners, we provide global coverage. In addition to phone and web-based surveys, we also offer face-to-face interviews in the Asia-Pacific and Latin America region. We can conduct depth interviews worldwide for specific assignments. |
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| Tracking customer needs and pain points |
While most companies collect information and feedback from their clients through satisfaction surveys, mail shots, and informal channels, relatively few have a systematic approach to track - on a fast and frequent basis - their customers' changing needs and preferences. This means they lose out on opportunities to satisfy customers better than competition and thereby lose out on the chance to increase customer loyalty and satisfaction.
Our tracking service seeks to arm you with this knowledge. This goes beyond informing you of news about your customer; our analysts analyze all data and synthesize them into meaningful insights. This service is sure to significantly enhance the way you perceive, understand and react to your customer's needs. |
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View Examples of Our Work |
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