In order to analyze and size markets for emerging technologies and products, Infiniti Research follows a robust and comprehensive methodology that assesses the market for all factors that have (or are likely to have) a significant impact on the demand and supply – and hence market size - of that technology. The key steps involved are:
- Identification of Addressable Market Segments
- Addressable Consumer Base
- Key Catalyst Analysis
- Calculating Adoption /Penetration Rate
- Calculating Usage Frequency
- Calculating Growth in Consumer base
- Calculating Unit Monetary Value
- Calculating Total Market Size
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| Each of the steps results in assumptions that are fed into an Excel based model. Changing the assumptions changes the forecasts automatically – making the model robust, user-friendly and amenable to a scenario-based forecasting approach. While this methodology finds broad application for most emerging market sizing problems, Infiniti will always customize/modify/enhance the model to the specific issues and characteristics of a technology and its market. |
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| Hot-Spot Identification |
| We critically examine potential market segments using Value chain analysis, Gap analysis, Concentration & Profitability analysis, Trend analysis etc, in order to identify opportunity hot spots for our clients. |
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| Market Entry Strategy |
| Infiniti’s approach to researching and recommending a market entry strategy is based on careful and in-depth analysis of the interplay between the following factors: |
- Potential Business Models
- Customer needs
- Market characteristics - regulatory, infrastructure, social etc
- Firm's capabilities, strengths and weaknesses
- Competitive intensity and entrenchment
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| Market due diligence for venture capital / private equity transactions |
| Infiniti conducts market due diligence on mid-sized investments and buy-outs for a number of Private Equity and VC firms. This includes: |
- Market segmentation and sizing
- Industry Value-chain analysis
- Industry growth & Profitability analysis
- Drivers & Inhibitors analysis
- Technology application analysis
- Technology/Product benchmarking Competitive profiling & mapping
- Market share analysis
- SWOT analysis
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| Market surveys |
| Infiniti Research has both the capability and track record of conducting complex multi-country, multi-industry phone and web-based B2B surveys. Using our experienced multi-lingual survey analysts as well as strong relationships with local specialized partners, we provide global coverage. In addition to phone and web-based surveys, we also offer face-to-face interviews in the Asia-Pacific and Latin America region. |
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| Industry best practice |
Businesses that identify and adopt ‘Best Practice’, from their own industry and also from other industries and geographies, set themselves on a virtuous cycle of improvement, enabling them to deliver outstanding value to customers, shareholders and stakeholders alike.
Adopting Best Practice applies to all elements of a business, including management, operations, sales, marketing, design, innovation, communications, IT and Human Resources. Infiniti’s research, based on extensive and ongoing industry and competitor reviews, offers businesses the ability to identify and assess prevailing Best Practice in any or all of these areas, and subsequently to make informed decisions about where and how to make improvements.
Infiniti’s services in this area include: |
- Identification of 'best practice' leaders
- Peer-to-peer benchmarking
- Linking 'best practice' to superior market performance
- Application of cross-industry best practice to your business
- Identification of new and emerging practices
- Application of emerging academic theory
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| Tracking trends and developments |
Businesses today need to carefully monitor their environment in order to detect early trends, budding technologies, competitor moves, or shifts in consumer preferences. Timely action on such information can confer an early mover advantage, even allowing upstarts to compete with the majors.
Infiniti offers a unique tracking service, tailored to the client’s needs and hardwired to the myriad information sources relevant to its environment. Information is then delivered to the client’s desktop with weekly, monthly or quarterly frequency.
Infiniti’s services in this area include: |
- Tracking aggregate industry statistics (size, profitability, forecasts, etc)
- Tracking industry rankings and market share
- Tracking new product or promotion launches
- Tracking technologies and their rate of adoption
- Tracking legislative changes
- Tracking prices
- Tracking Mergers, Acquisitions & Alliances
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View Examples of Our Work |
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