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| Analysis of Digital Interactive Technology Market |
| Client: Leading digital interactive technology outsourcing company |
Objectives: Industry assessment and analysis to identify new technology trends and market growth opportunities in the global digital interactive technology space, for which:
- Explore and define contours of the relevant market space
- Value chain mapping
- Identify customer segments and segment demand into these
- Identify and analyze trends impacting future shape of the market
- Key action points and recommendations for the 2005-2010 business plan
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| Asia-Pac Commercial Handset Market Analysis |
| Client: Leading mobile handset manufacturer |
Objectives: To enable the client on their positioning and product development strategy in the Asia-Pacific commercial handset market, for which:
- We conducted extensive primary research on usage preferences and features desirability of a spectrum of cross-vertical companies across 10 key Asia-Pac markets (Australia, Japan, Korea, China, India, Taiwan, Singapore, Malaysia, Indonesia and Thailand)
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| Sizing the Market for Messaging Application Gateways |
| Client: Global IT major |
Objectives: To size the emerging market for MAGs and do a competitive review, for which:
- Exhaustive bottom-up analysis of next-generation telecom services and their likely adoption rate and penetration in different geographies
- Primary and secondary research to estimate the proportion of such services that will be provisioned using MAGs
- Estimate cost per transaction based on prevailing pricing models and industry studies
- Calculate MAG market size for each key geography and aggregate to the global market size
- Study of 25 major MAG vendors, on their installations, product features, revenues
- Shortlist and detailed profiling of 5 of the largest competitors
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| European Broadband Quarterly Report |
| Client: Leading Internet access equipment manufacturer |
Objectives:
- To produce quarterly intelligence on 12 Western European markets, covering quarterly growth in Internet connections; share of Broadband v/s Narrowband; share of each Internet access technology (cable, DSL, satellite); ISP market share. This report is produced using substantial field research and is used as crucial intelligence by the client for making proactive marketing decisions.
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| Sizing the Market for Service Delivery Platforms |
| Client: UK investment bank |
Objectives: To size the emerging market of telecom carrier spending on service delivery platforms (SDP), for which:
- Exhaustive bottom-up analysis of next-generation telecom services and their likely adoption rate and penetration in different geographies
- Primary and secondary research to estimate the proportion of such services that will be provisioned using SDPs
- Estimate cost per transaction based on prevailing pricing models and industry studies
- Calculate SDP market size for each key geography and aggregate to the global market size
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| PDA Device Testing in Foreign Market |
| Client: Leading UK based mobile operator |
Objective: Testing of selected PDA devices in the Indian market. Research included:
- Field testing in 4 cities in India (New Delhi, Mumbai, Chennai, Bangalore)
- Usage of client supplied test devices and testing them along specially designed routes
- Recording both network and device performance on over 70 performance parameters
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| Competitive Benchmarking of the Voice Recognition Market |
| Client: UK venture capital |
Objectives: To enable investment decision in a start-up with voice recognition technology, for which:
- Scan and search all serious voice recognition vendors
- Profile competitors - offering, technology platform, funding, promoters, revenues, market coverage, alliances and strategy
- Shortlist competitors that are serious threat to company under question
- Compare target company's technology with these short-listed competitors
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| Understanding Competitors Strategies |
| Client: Leading mobile handset manufacturer |
Objectives: The client wanted to understand comprehensively the strategy of four of its strongest competitors along the following dimensions:
- Product development & portfolio management, manufacturing & sourcing, supply chain, distribution, marketing, pricing, sales, customer services, financial, organizational, strategic partnerships & alliances and networks and operational/process improvement
- We answered over 70 questions from these 12 business areas that informed their future strategy
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| Detailed Competitive Intelligence and Benchmarking of Leading Telecom Equipment Firms |
| Client: Fortune 500 telecom equipment firm |
Objectives: To develop a detailed understanding of all key aspects of operations of 3 leading global competitors in the fixed network business (France, Sweden and China) for which we carried out:
- Revenue composition analysis - understand the various components of global sales, both by product line and by geographical market.
- P&L by product line - arrive at estimates for profit & loss account metrics for key product lines
- Analysis of R&D - understand where they conduct their R&D, which development center is responsible for which technologies, R&D headcount by center, key focus areas of R&D, etc.
- Analysis of headcount - understand how global headcount is organized
- Product development process - understand specific aspects of the product development process
- Analysis of Product Lifecycle Management (PLM) and Applications & Solutions (AS) - understand specific aspects of the PLM and AS parts of the business
- Partnerships - listing all significant partnerships in operation
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| Competitive Benchmarking for Network Equipment Providers |
| Client: US based leading networking equipment provider |
Objectives: To collect competitive intelligence on ten selected networking equipment vendors' operations in the UK, along the following dimensions:
- Country sales team - organization chart, key positions, office locations
- What products/services they lead with in that country?
- Any financial data available at the country level?
- What are their key marketing campaigns, and which customer segments are they targeting
- Any metrics on their key accounts?
- Any partner changes, promotions?
- What are the growth strategies within that country?
- Any vision being articulated?
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| Analysis of Organizational Structure and Strategic Intent |
| Client: Leading West European telecom operator |
Objectives: To examine Deutsche Telecom, France Telecom, BT, KPN and Telenor, on what organizational changes they have made recently and what it says about these companies strategic intent:
- How have these incumbents reorganized in the last 12 months to cope with new strategies?
- What did the organization look like before and now?
- Why does it appear they've made these changes (e.g., positioning, shareholder perception, time to market, efficient service development, one stop shop provider, closer to the customer etc?)
- What is Infiniti's opinion on whether these changes make sense, if these companies appear on the right track, or lagging behind, or maintaining status quo?
- Have they recruited new senior execs to execute the new structure and strategy?
- Implications of personnel changes for service development, decision making and residential, business and revenue stream development etc.
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