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| Tracking Competitive Moves |
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| Understanding Competitors Strategies |
Client: Leading mobile handset manufacturer
Objectives: The client wanted to understand comprehensively the strategy of four of its strongest competitors along the following dimensions:
- Product development & portfolio management, manufacturing & sourcing, supply chain, distribution, marketing, pricing, sales, customer services, financial, organizational, strategic partnerships & alliances and networks and operational/process improvement
- We answered over 70 questions from these 12 business areas that informed their future strategy
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| Analysis of Organizational Structure and Strategic Intent |
Client: Leading West European telecom operator
Objectives: To examine Deutsche Telecom, France Telecom, BT, KPN and Telenor, on what organizational changes they have made recently and what it says about these companies strategic intent:
- How have these incumbents reorganized in the last 12 months to cope with new strategies?
- What did the organization look like before and now?
- Why does it appear they've made these changes (e.g., positioning, shareholder perception, time to market, efficient service development, one stop shop provider, closer to the customer etc?)
- What is Infiniti's opinion on whether these changes make sense, if these companies appear on the right track, or lagging behind, or maintaining status quo?
- Have they recruited new senior execs to execute the new structure and strategy?
- Implications of personnel changes for service development, decision making and residential, business and revenue stream development etc.
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| Quarterly Results Tracking |
Client: Leading investment bank
Objectives: Infiniti aggregates raw financial data and calculates KPIs for a pre-defined list of competitors every quarter.
- All data is captured in excel format and the results presented in a standardized PowerPoint template.
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| Competitor profiles and Advertisement Activities |
Client: Large online investment bank
Objectives: The client wants to improve their competitive positioning therefore they need to refresh their current knowledge on their 10 biggest competitors' communication both offline and online. The following competitor aspects were studied:
- Company history
- Awards won
- Offices
- Product categories
- Markets served
- On and off-line advertising activities
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